It’s no secret that Samsung is increasingly coming under pressure in all segments of the market and in some places it’s struggling to hold on to the top position, the plethora of Chinese OEMs are eroding its market share in the low-end and mid-range segment while Apple isn’t making things any easier in the high-end. Despite all this the Shinhan Investment Corporation predicts that Samsung smartphone shipments are going to increase by 0.95% this year to 318 million units, while Apple’s are expected to rise by a whopping 19% to 230 million units.
Samsung saw a monumental increase in shipments back in 2012, it was a 131% increase year-over-year, which dropped down to 44.4% in 2013 and 0% in 2014. On the other hand Apple fell from 49.4% in 2012 to 12.5% in 2013 but surged again in 2014 with 26.1%. Both companies highly depend on their flagships to perform well in the market and a report out of Korea suggests that Samsung is going to have to increase the supply of its high-end devices if it wants to see any substantial increase in overall shipments this year or the next. Samsung has been trying to sustain the sales momentum by running promotions and even cutting prices, it’s also leaning on new devices which include the Galaxy Note 5 and the Galaxy S6 edge+ to contribute favorably to overall shipment figures.
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