Samsung has seen incredible success with its Galaxy smartphones, the success has propelled the company to become the top smartphone vendor in many countries across the globe. Samsung held this position in Germany as well but for the first time its smartphone market share in the country has dipped, the company still maintains its lead over rivals like Apple and Sony, but nevertheless there has been a decline which might predict the trajectory that its market share could take in the future.
According to a report out of Germany Samsung’s market share in the country peaked at 45% earlier this year in March but six months on the company has posted a loss of two percentage points. Even at 43% Samsung is still far ahead of Apple and Sony who have clinched 21% and 8% of Germany’s smartphone market. Samsung is now relying upon its high-end handsets to push sales across the globe, it has even cut prices of some models to sustain momentum, but many believe its decision to not launch the Galaxy Note 5 in Europe this year might end up hurting the company’s position in many markets across the continent. We’ll have to wait and see if that reflects on its position in Germany.
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