Samsung is always a major sponsor at the Oscars and this year is no different. Fresh off of the Mobile World Congress 2016 stage where it unveiled the Galaxy S7 and the Galaxy S7 edge, Samsung filled the show’s first ad spot with a commercial that’s packed with celebrities. Samsung’s Oscars 2016 commercial runs for about a minute and a half and gives us a peek at celebrities like Wesley Snipes, Lil Wayne, James Harden and William H. Macy. All of them highlight salient features of the Galaxy S7 edge in their cameos.
The company has used the Oscars to push its flagship smartphones in the past as well so it’s hardly surprising that it’s doing it this year as well. Samsung got the best bang for its buck back in 2014 when it sponsored a selfie that host Ellen DeGeneres took on the Galaxy Note 3. Peppered with A-list celebrities that selfie became the most retweeted tweet ever, giving Samsung incredible exposure. The ad doesn’t come close to that but millions of people watching the Oscars certainly got a glimpse of the latest and greatest from Samsung.
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