Samsung has taken a lot of flak for the entire Galaxy Note 7 fiasco and many believe that the company will need to work very hard to rebuild consumer confidence. The company has already said that it’s going to focus on that throughout 2017 as well and as one of the many confidence building measures that it’s going to take, it has decided to run a full-page ad today in all three major daily newspapers in the United States to formally apologize for the Galaxy Note 7.
The ad is actually a letter from Samsung to its customers in which it apologizes for the Galaxy Note 7. The ad has been printed in the Monday editions of The New York Times, The Wall Street Journal and The Washington Post. Meant primarily for English-speaking customers, these letter has been signed by Gregory Lee who is the president and CEO of Samsung Electronics North America.
“An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise. For this we are truly sorry,” Samsung writes in the letter, adding that “We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure. We will move as quickly as possible, but will take the time needed to get the right answers.”
Samsung has reiterated in the letter that it continues to look into what was causing replacement Galaxy Note 7 units to explode. It has already promised to get to the bottom of this and share the findings with the public. Samsung also touched on its recent decision to recall more than 2.8 million washing machines due to a potential safety issue. “We are grateful for your ongoing support and again, we are truly sorry,” it says as it signs off.
No word as yet if similar ads will be run in markets outside the United States, particularly China, where consumers aren’t really happy with the way Samsung has handled the Galaxy Note 7 debacle.
Full-page apology ads are the future of print media: http://pic.twitter.com/fBAZ9uXFmD
— Rurik Bradbury (@RurikBradbury) November 7, 2016
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