الغريب: Samsung launches a new Frame TV with design and feature improvements

الاثنين، 2 يوليو 2018

Samsung launches a new Frame TV with design and feature improvements

Samsung unveiled the home-décor focused Frame TV last year at CES 2017. The premise behind the model was to make a TV that blends into the interior of your house as a work of art when not being used as a TV. It was not just a concept as Samsung commercially launched it in many markets around the world through the year.

The company has now launched a successor to the last year’s model with many design and feature improvements. Similar to its predecessor, the new 2018 Frame TV has a 4K screen but now comes with improved HDR capabilities with HDR10+ support. The new model also packs all the smart features you expect from Samsung’s premium TV lineup in 2018. These include seamless setup using your Galaxy smartphone, Bixby integration, and smart home features, etc.

Comes with customizable bezels

On the design front, the Frame TV 2018 comes with four customizable bezel color options – black, white, walnut and beige wood – that users can swap via magnets to match the interiors of your room. It also boasts ‘Samsung’s proprietary No Gap Wall Mount’ to make the TV hang flush to the wall. The new Frame TV also comes with sensors to automatically adjust the screen brightness in Art Mode depending on the ambient light in the room.

Since the focus of the Frame TV is to morph into a digital painting, Samsung has made many improvements on that front as well. The art collection in Samsung Art Store is now expanded to 800 works, which customers can either purchase individually or opt for a subscription for $4.99 a month after the one-month free trial.

Samsung has also tweaked the Art Mode UI to make it easier to pick the art you want to display on your wall. Apart from the genre, it now supports browsing by color scheme and medium (drawings or photography) to suit your room’s interior design. Once curated, Frame TV will shuffle through the curated collection like a music playlist.

The 2018 Frame TV is available for purchase on Samsung US website starting today. It comes in two different sizes – a 55-inch variant priced at $1,999 and a 65-inch variant priced at $2,700. It will land at other retailers sometime this month.