The latest data from Consumer Intelligence Research Partners or CIRP shows a very familiar trend as far as US smartphone activations are concerned. During the fourth quarter of 2014, spanning between October to December, 50 percent of smartphones sold in the US were accounted for by iPhones. Samsung’s models took second place as they accounted for 26 percent of smartphones sold in that period. The lucrative holiday shopping season fell within this period and its interesting to note that the iPhone didn’t quite come into pressure from its biggest rival.
CIRP’s data also shows that LG’s devices accounted for 11 percent of all smartphone sales during this period. The Korean company was followed by Motorola, HTC, Nokia and Amazon with 4 percent, 2 percent, 2 percent and 1 percent of sales respectively.
One must take into account a certain margin of error with this research given that it only surveyed about 500 customers who activated a new or used phone during the October-December 2014 period, but the aim here is to show a trend in the market, one that was also evident from the significant increase in iOS market share at the end of last month.
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