Galaxy Watch 4’s awesome new Exynos chip is now official

Samsung has unveiled a brand new Exynos processor—Exynos W920—that is tailor-made for wearable devices. It is the successor to the Exynos 9110 that was unveiled three years ago alongside the original Galaxy Watch. The Exynos W920 will debut inside the Galaxy Watch 4 and the Galaxy Watch 4 Classic tomorrow. Despite being more power-efficient than its predecessor, the new Exynos chip promises much faster performance.

The Exynos W920 is made using Samsung Foundry’s latest 5nm process. It features two ARM Cortex-A55 CPU cores and the ARM Mali-G68 GPU. The South Korean firm claims that its new wearable chipset is 20% faster than the Exynos 9110 in CPU tests and offers a whopping 10x faster graphics performance. The Exynos W920’s GPU can handle displays with up to qHD resolution (960 x 540 pixels).

The new Exynos processor comes in the smallest package that is currently available in the wearable segment: Fan-Out Panel Level Packaging (FO-PLP). It includes the Exynos W920, a power management chip, LPDDR4 RAM, and eMMC storage in the same package to efficiently use physical space inside a wearable device. This allows smartwatches to use the saved space to pack larger batteries.

The chipset also features a dedicated low-power Cortex-M55 display processor for handling AoD (Always-on Display) tasks. This reduces the overall power consumption of wearable devices that use the Exynos W920 chip. It also comes integrated with GNSS (Global Navigation Satellite System), a 4G LTE modem, Wi-Fi b/g/n, and Bluetooth 5.0. Naturally, it supports Wear OS that is co-developed by Google and Samsung.

Harry Cho, Vice President of System LSI Marketing at Samsung Electronics, said, “Wearables like smartwatches are no longer just a cool gadget to have. They’re now a growing part of our lifestyles to keep you fit, safe and alert. With the Exynos W920, future wearables will be able to run applications with visually appealing user interfaces and more responsive user experiences while keeping you connected on the go with fast LTE.“

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Want a charger with the Galaxy Z Fold 3? You might have to pre-order

The Galaxy Z Fold 3 has been available for reservation for a few weeks now, and pre-orders are only a couple of days away. Official pre-order details are presently unknown, but according to @_snoopytech_ on Twitter, Samsung will bundle Galaxy Z Fold 3 pre-orders with a so-called “Note Pack” consisting of an S Pen case and a 25W wall charger.

This leak seemingly confirms a few important things about the Galaxy Z Fold 3 launch. Yes, it’s going to have S Pen support, as revealed countless times before, but it also seems like it won’t ship with a wall charger in the box, which sounds about right, given Samsung’s recent efforts to cut down on costs.

This Galaxy Z Fold 3 pre-order bundle will reportedly be worth 89 euros, which brings us to the alleged cost of the S Pen case.

The Galaxy Z Fold 3 S Pen case will apparently cost 70 euros

Pricing details for the Galaxy Z Fold 3 S Pen case have yet to emerge, but if the latest rumor is correct and the foldable phone’s pre-order bundle contains two items worth 89 euros combined, that means the case should be valued at 70 euros.

The 25W wall charger that will supposedly be included in the Galaxy Z Fold 3 pre-order bundle is sold by Samsung right now for 19 euros. Do the simple math, and you’re left with a value of 70 euros for the S Pen case.

Evidently, this price is not official or set in stone, and it’s unclear if Samsung will offer the same pre-order bundle in every market. We’ll learn more about the company’s price and availability plans for the Galaxy Z Fold 3 at Unpacked.

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Leaked Galaxy Z Fold 3 and Flip 3 case renders show bold new designs

Samsung will unveil the Galaxy Z Fold 3 and Z Flip 3 in a couple of days, but given the rate at which these two foldable phones continue to leak, time will tell if there will be anything left to unveil come August 11. The latest leak via WinFuture gives us a clear look at the official cases planned for release along with the two new foldable phones, and yes, the S Pen case for the Galaxy Z Fold 3 makes an appearance.

This year, it looks like Samsung gave a lot more thought to the Galaxy Z Fold 3 and Galaxy Z Flip 3 protective cases. They’re available in more colors, and more importantly, there’s a wider variety of designs.

Galaxy Z Fold 3 leaked official cases

One of two leaked Galaxy Z Fold 3 cases is made of two pieces — one for each half of the phone — and will be available in at least five color options: black, brown, green, white, and a more navy-blueish green.

The second case design is a lot more exciting. The two halves are connected, and more importantly, there’s an S Pen holster at the hinge. It will seemingly be available in a single color option: black.

Galaxy Z Flip 3 leaked official cases

The Galaxy Z Flip 3 will get at least three unique case designs, each in a multitude of colors. There’s the usual two-piece protective case disconnected at a hinge. It’s depicted in three different colors: black, brown/cream, and green.

As seen above, there’s a similar case made of two halves, except it has a carbon fiber finish. It’s unclear if the case is made of actual carbon fiber or if it only looks this way.

Next, we have another two-piece case, this time connected by a short nylon strap at the hinge, complete with a metal ring that’s big enough to be attached to a keychain. It’s shown in five colors: blue, green, olive, red, and violet.

Finally, there’s a much bolder two-piece case design with a wide nylon strap running across the lower half of the case. It features prominent “Flip” letters, and it has a metal key holder of its own. It will be available in at least two color options: blue + orange, and white + bright green.

Pricing details are yet unknown, but at this rate, they could leak ahead of August 11, so stay tuned just in case — no pun intended.

Galaxy Z Fold 3

• Model: SM-F926B
• Dimensions: : x x mm
  
• Display: 7.6 inch / mm Dynamic AMOLED 2X
• CPU: Snapdragon 888
• Camera: 12MP

More specifications

Galaxy Z Flip 3

• Model: SM-F711B
• Dimensions: Folded: 87.4 x 73.6 x 17.3 mm
  Unfolded: 167.3 x 73.6 x 7.2 mm
  
• Display: 6.7 inch / 170.18 mm Dynamic AMOLED Display
• CPU: Snapdragon 888
• Camera: 12MP

More specifications

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Samsung has a dual-aperture smartphone camera solution in the works

The Galaxy S9 was Samsung’s first smartphone to use a dual-aperture system for its camera. It allowed the phone to widen the camera’s aperture to F1.5 in low-light situations and let in more light at the expense of slightly blurrier edges. In daylight conditions, the camera’s aperture stayed at F2.4 for sharper shots. The technology was included in the Galaxy S10 series as well, but the company dropped it with the Galaxy S20 series. Now, it looks like the company is working on a dual-aperture system for smartphones with triple-camera setups.

Samsung has filed a new patent with the USPTO (United States Patent and Trademark Office) which explains how movable camera sensors can be used to switch between two lenses with different aperture values. The patent shows a triple-camera setup in which each sensor can change its position. In its standard setup, the camera sensors are laid out horizontally. However, they can be moved using a gear and rack system. The camera in the middle moves up and down, while the two other sensors move sideways.

In its alternate setup, the camera sensors are arranged in a triangular layout. They sit behind their secondary lenses that have different aperture values when compared to the primary lenses. The patent states that the cameras use wider aperture lenses when they are arranged in a triangular layout and narrower aperture lenses when they are in a horizontal layout. Similar to the Galaxy S9’s camera, this system allows the phone’s camera to switch between different aperture values, depending on the lighting conditions.

While this camera system seems extremely flexible and useful, a lot of moving parts can lead to mechanical failure in the future, especially when subjected to drops and shocks. Moreover, we still don’t know if Samsung will actually use this camera system in any of its upcoming smartphones.

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Here’s how to watch the August 2021 Galaxy Unpacked live

Well, it’s official: the next Galaxy Unpacked is taking place on August 11th. Samsung just confirmed as much several hours back. And as things stand right now, it’s going to be the biggest one of the year. Based on a couple of factors at least, starting with the number of the actual devices Samsung is poised to unveil at the event. That figure currently stands at four, two foldable smartphones in the form of the Galaxy Z Flip 3 and the Galaxy Z Fold 3, as well as a couple of wearables – the Galaxy Buds 2 and Galaxy Watch 4, respectively.

August 11th falls on Wednesday, with the upcoming event being scheduled to start at 10:00 AM EDT. That translates to 4:00 PM CET, 7:30 PM IST, and 11:00 PM KST.

How to tune in to the August 2021 edition of Galaxy Unpacked

As per usual, Samsung will be live-streaming this ostensibly online-only event. In order to tune in to the proceedings, you will have two main options to choose from: watching the action on YouTube or following the event directly from Samsung.com.

It’s still a bit early for any actual streams to be in their scheduled place, but that’s why you can simply bookmark this page and return to it closer to event time – we’ll have you covered with all of the links you might need to join us in following the next Galaxy Unpacked live. Excited? We certainly are. But will things be the same without a new Galaxy Note generation? That remains to be seen.

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Here’s how much Galaxy A03s could cost in Europe

Samsung has been working on the Galaxy A03s, and the smartphone was first leaked two months ago. The entry-level smartphone’s images, dimensions, and some specifications were revealed. Since then, the Galaxy A03s has been inching closer to its launch. Now, the phone’s possible European pricing has been leaked as well.

According to the information from 91Mobiles (in collaboration with tipster Sudhanshu), the Galaxy A03s will cost €150 in various European countries. It is also being reported that the Galaxy A03s will be available in three colors: Black, Blue, and White. The upcoming smartphone will also be launched in India and other Asian markets.

Going by previous leaks, the Galaxy A03s features a 6.5-inch IPS LCD Infinity-V display with HD+ resolution. It will run Android 11 out of the box and come equipped with the MediaTek Helio G35 processor, 4GB RAM, and 32GB/64GB internal storage. It will also feature a microSD card slot for storage space expansion. We can also expect the phone to feature a dual-SIM card slot, LTE, GPS, Wi-Fi b/g/n, Bluetooth 5.0, a USB Type-C port, and a 3.5mm headphone jack.

The Galaxy A03s reportedly features a 13MP+2MP+2MP triple-camera setup on the rear and a 5MP selfie camera at the front. The smartphone reportedly measures 166.6 x 75.9 x 9.1mm and comes powered by a 5,000mAh battery.

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Is this is our first official sneak peak at the Galaxy S21 FE?

The Galaxy S21 FE was expected to be unveiled alongside the Galaxy Z Fold 3 and the Galaxy Z Flip 3 in August. However, the phone was reportedly delayed due to chip shortages and supply chain issues. While the smartphone hasn’t been announced yet, it looks like Samsung accidentally leaked its own device.

A new image published on Samsung’s official Instagram profile seems to showcase the Galaxy S21 FE in its purple avatar. Since the camera bump and the back of the smartphone have the same color, it can’t be the Galaxy S21 or the Galaxy S21+. Looks like someone in Samsung’s social media and marketing team didn’t pay enough attention while creating this image and used the Galaxy S21 FE’s image instead of using the Galaxy S21’s image.

The Galaxy S21 FE is rumored to feature a 6.5-inch Super AMOLED Infinity-O display with Full HD+ resolution and a 120Hz refresh rate. The phone will reportedly come equipped with the Snapdragon 888 processor, 8GB RAM, and 128GB/26GB of internal storage. It could feature the same camera setup that is used on the Galaxy S20 FE, which means that it could feature a 32MP selfie camera, a 12MP wide-angle camera, a 12MP ultrawide camera, and an 8MP camera with 3x optical zoom.

The device could debut running Android 11. It could also feature an in-display ultrasonic fingerprint reader, stereo speakers, Samsung Pay, 5G, and an IP67 rating for dust and water resistance. The Galaxy S21 FE could be powered by a 4,500mAh battery that supports up to 25W fast charging.

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Here’s how much all of the Samsung Unpacked 2021 products will cost

Samsung Unpacked 2021 is just two days away. The company’s fans are looking forward to seeing everything that’s going to be launched on August 11. The leaks have given us a pretty good idea of what to expect.

There are new foldable devices on the agenda in addition to a new smartwatch and a new pair of earbuds. Now, a new leak has revealed the prices of all the upcoming products that will be announced on August 11.

Samsung has made its best products more affordable

According to a list posted online by a Twitter leakster, The Galaxy Z Fold 3 will be available in 256GB and 512GB storage variants for 1899 and 1999 euro respectively. Samsung will be selling the Galaxy Z Flip 3 with 128GB and 256GB storage for 1099 and 1149 euro respectively.

There’s also the Galaxy Watch 4 which will be available in 40 and 44mm sizes for 270 and 309 euro. The Galaxy Watch 4 Classic in 42 and 46mm sizes will cost 379 and 409 euro respectively. Last but not the least, the Galaxy Buds 2 will start at 149 euro. The price could be up to 159 euro in some countries.

The leakster also mentions that the pre-order bonus for the Galaxy Watch 4 is going to be a Google Play gift card worth 60 euro for the Galaxy Watch 4 and 85 euro for the Galaxy Watch Classic.

We had exclusively reported that Samsung’s new foldables will get a price cut. Some of you might remember that the Galaxy Z Fold 2 started at 1999 euro. The original Galaxy Z Flip started at 1500 euro. It’s clear that Samsung has made an honest effort to make its new foldable smartphones more affordable for customers.

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Samsung shows who’s the boss in the global smart TV market

Although Xiaomi managed to breeze past Samsung as the world’s largest smartphone manufacturer, it is still king of the hill when it comes to smart TVs.

That is largely due to Samsung’s objectively superior products, which are second only to the likes of LG. Now a new study by Chinese market research firm Auweiyun sheds light on the smart TV market.

Samsung retains top spot in the smart TV market

The study states that 98.3 million TVs were sold in H1 2021. That figure isn’t terribly surprising, given the increased demand for content consumption peripherals. Samsung outshined all of its competition by shipping nearly 20.8 million smart TVs, which represents a 11% increase compared to last year.

Arch-nemesis LG came in second with 13.1 million units shipped, followed by TCL at 11.4 million. Xiaomi is fifth on the list, followed by the likes of Sony, Phillips and other players.

Xiaomi’s slide to fifth place is slightly alarming, as the company has shifted a lot of focus towards dominating the low-cost smart TV market, but it clearly got outshined by its compatriots namely TCL and Hisense. A little reevaluation in strategy could help propel Xiaomi ahead of Hisense and TCL, but it is unlikely to catch up to LG, let alone Samsung, anytime soon.

Samsung and LG’s hegemony over the high-end smart TV segment is what sets them apart from the competition. It is a bid disappointing to see Sony relegated to sixth place, as the company is one of the better TV makers out there. Besides, most TV manufacturers rely on panels made by either company, so Samsung/LG still get paid at the end of the day.

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BREAKING: Samsung boss Lee Jae-yong granted parole, will be released on Friday

Samsung Group’s leader, Lee Jae-yong, was sent to jail a few months ago on bribery charges. However, it was being speculated that he may be pardoned by the South Korean president sometime in August. Now, it is being reported that Lee has been granted parole, which means that he will soon be released from jail.

Lee Jae-yong will reportedly be released from the Seoul Detention Center at 10 AM on Friday (August 13). However, his freedom could be short-lived as he is fighting two more criminal cases. He was allegedly involved in accounting fraud and other offenses during the merger of Cheil Industries and Samsung C&T. He is also facing charges related to the use of anesthetic propofol without a prescription.

If Lee receives a prison sentence in any of the two other cases, his parole will be canceled. However, a law is being revised in South Korea, and that could prevent the cancellation of his parole. Under the upcoming revision, parole will only be canceled if someone commits a crime after receiving parole.

A possibility of parole for Samsung’s jailed Vice Chairman was hotly debated. Various US firms, high-placed Buddhist monks in South Korea, and even the South Korean public from all age groups requested that Lee should be pardoned and released from jail. However, some civic groups and leader unions said that Lee shouldn’t be released from jail.

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S Pen Pro video surfaces ahead of Galaxy Z Fold 3 launch

Samsung had teased the S Pen Pro stylus for the first time during the announcement of the Galaxy S21 Ultra. The company had mentioned that it will launch the pro-grade stylus sometime later this year. A few days ago, it was revealed that the S Pen Pro would also work with the Galaxy Z Fold 3. Now, a video of the upcoming stylus has leaked ahead of the official launch.

The S Pen Pro’s video was published on Twitter on Saturday, revealing its design. From the looks of it, the upcoming stylus will have a button on the front along with a white status LED. There appears to be another switch towards the end of the S Pen Pro, but we are not sure what it does. It was leaked earlier that the S Pen Pro features Bluetooth LE (for Air Actions) and that it can be charged using a USB Type-C port, but the video doesn’t show any port, which may be hidden.

The stylus may be available in only one color: black. It will be compatible with the Galaxy S21 Ultra and the Galaxy Z Fold 3. Samsung may have used a special material to make the S Pen Pro’s nib so that it doesn’t damage the Galaxy Z Fold 3’s relatively smoother foldable screen. Samsung has revealed that it has also developed a special S Pen (called S Pen Fold Edition) for the Galaxy Z Fold 3.

More information about the S Pen Pro and the S Pen Fold Edition will be unveiled during Samsung’s Galaxy Unpacked 2021 event on August 11.

S Pen Pro pic.twitter.com/a8T21BrTxu

— Thomasp5675 (@thomasp5675) August 7, 2021

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Samsung Malaysia giving Galaxy phones and monitors free with smart TVs

Samsung Malaysia has an interesting new promotion in store for prospective smart TV buyers. Usually, Samsung likes to throw in an extra peripheral or cash back to drive TV sales, but this time around, it has upped the ante.

One can now get a Galaxy-branded smartphone and a smart monitor with a qualifying Samsung TV purchase in Malaysia. These offers are only valid for certain high-end QLED models part of the Neo QLED lineup.

Who doesn’t like free stuff?!

Here’s a complete list of smart TVs and the freebies that one can get with them. Do note that there are more eligible models, but we only highlighted some of the more important ones.

Eligible Neon QLED 8K TVs

• 85-inch QN900A: Galaxy Note 20 Ultra + 32-inch M7 Smart Monitor
• 75-inch QN900A: Galaxy S21 5G + 32-inch M5 Smart Monitor
• 85-inch QN800A: Galaxy S21 5G + 32-inch M5 Smart Monitor
• 75-inch QN800A: Galaxy A72 + 32-inch M5 Smart Monitor
• 65-inch QN900A: Galaxy A72 + 32-inch M5 Smart Monitor
• 65-inch QN800A: Galaxy A22 + 32-inch M5 Smart Monitor
• 55-inch QN700A:  M5 Smart Monitor

Eligible Neon QLED 4K TVs

• 98-inch QN90A: Galaxy Note 20 Ultra + 32-inch M7 Smart Monitor
• 85-inch QN90A: Galaxy A72 + 32-inch M5 Smart Monitor
• 85-inch QN85A: Galaxy A32 + 32-inch M5 Smart Monitor
• 75-inch QN90A: Galaxy A22 + 32-inch M5 Smart Monitor
• 75-inch QN85A: Galaxy A02 + 32-inch Smart Monitor
• 65-inch QN90A: 32-inch M5 Smart Monitor
• 65-inch QN85A: Galaxy A22
• 55-inch QN90A: Galaxy A12
• 55-inch QN85A: Galaxy A02

As you can see above, the value of your freebies is directly proportional to the TV model. Then again, some of the TVs listed above have eye-watering prices, such as the top of the line 85-inch QN900A, which costs RM 49,999 ($11,821). Samsung wouldn’t lose much by throwing in a ~$1,200 Galaxy Note 20 Ultra and smart monitor. There are loads of other promotions ongoing on a wide range of Samsung products as well.

Do note that there is a full-fledged registration process that you need to through in order to redeem your goodies. The process is similar to how one redeems pre-order bonuses, but with a few extra steps that involve going to Samsung’s redemption website. You can find out all about it on Samsung’s dedicated landing page.

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Watch this Galaxy Z Fold 3, Z Flip 3 video if you want to ruin your Unpacked experience

The Galaxy Z Fold 3 and Galaxy Z Flip 3 leaks refuse to stop as we continue to get closer to Samsung’s August 11 Unpacked event. We’ve seen so much about the new foldables already that the upcoming launch may as well not happen anymore. The only thing left for Samsung to do is to confirm everything officially, but if you can’t wait and are wondering if some of the biggest Galaxy Z Fold 3 and Z Flip 3 features are real, the leaked video embedded below is all you need to watch.

Disclaimer: Turn back now if you have somehow managed to avoid all previous leaks

The 30-second video showcases a few of the best Galaxy Z Fold 3 and Galaxy Z Flip 3 features. First, it confirms that the two foldables are water resistant. Both devices are expected to feature IPx8 certification, which means they will be able to withstand submersion in freshwater up to a maximum depth of 1.5 meters for 30 minutes. That’s the same degree of protection Samsung’s non-folding flagships have been offering for many years.

Second, the teaser confirms that the Galaxy Z Fold 3 supports the S Pen. It’s the second phone from Samsung that isn’t a Note to support the S Pen – the first was the Galaxy S21 Ultra that launched earlier this year. We also get to see the Galaxy Z Flip 3’s larger cover screen. It’s said to measure 1.9 inches, while the cover display on the original Galaxy Z Flip was a measly 1.1 inches. Not a huge upgrade, but certainly a welcome one that customers will appreciate.

Are you excited about the Galaxy Z Fold 3 or Galaxy Z Flip 3? Which of the two do you have your eyes on? Will you also be picking up the Galaxy Watch 4 or Galaxy Buds 2 that will launch alongside Samsung’s new foldables?

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Samsung’s new foldables capture the imagination of a 100 million people

To say that Samsung is a popular brand would be a massive understatement. Samsung is one of the leading smartphone vendors across the globe. It has been for many, many years. The company is known across the world for its exceptional devices and how it has brought innovation to Android devices.

So it’s not surprising to see that a lot of people are very interested in finding out what the company has up its sleeve. Samsung fans are looking forward to the company’s next Unpacked event that takes place on August 11.

People are excited for Samsung’s new products

On July 28th, Samsung put up a teaser video on YouTube when it confirmed the Unpacked 2021 event for August 11. The teaser video didn’t reveal much about what’s to come. It did tease the arrival of new foldable smartphones.

The video appears to have captured the imagination of many people across the globe. In less than two weeks since it was posted on Youtube, Samsung’s teaser video for its next Unpacked event has received more than 101 million views. These figures are incredible for a 45-second clip that doesn’t even show the final product.

It’s no secret that there’s a lot of hype around Samsung’s new foldable smartphones this year. The Galaxy Z Fold is in its third iteration while the Galaxy Z Flip gets its second model. Both are expected to feature significant improvements, particularly in the durability department. Many are of the view that this might be the year Samsung sees a significant mainstream adoption of its foldable smartphones.

You’d want to tune in to Samsung’s event on August 11. Here are all of the ways you can watch the Unpacked event. We’ll also have nonstop coverage on the event day so do check back in with us as well.

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Galaxy Z Flip 5G starts getting August 2021 security update

Samsung started rolling out the August 2021 security update two weeks ago. The Galaxy A52 was the first smartphone to get the update. Last week, the Galaxy Z Flip picked up the latest security patch, and now, the Galaxy Z Flip 5G has started getting it in various European countries.

The Galaxy Z Flip 5G’s (SM-F707B) latest update has firmware version F707BXXS4DUG3, and it includes the August 2021 security patch. As per Samsung’s documentation, the new security patch fixes 40 vulnerabilities related to security and privacy on Galaxy devices. As usual, the new firmware might also include general bug fixes and device stability improvements.

The update is currently available in Austria, Baltic countries, Bulgaria, France, Germany, Hungary, Italy, Nordic countries, Poland, Portugal, Romania, Slovakia, Spain, Switzerland, the Czech Republic, the Netherlands, and the UK.

If you are a Galaxy Z Flip 5G user in any of the countries mentioned above, you can download the update right away by navigating to Settings » Software update and tapping on Download and install. You can also download the new firmware file from our firmware database and flash it manually using a Windows PC.

The Galaxy Z Flip 5G was launched in August 2020 with Android 10-based One UI 2.5. Earlier this year, the foldable smartphone received the Android 11-based One UI 3 update and the One UI 3.1 update in February 2021. The phone gets monthly security updates, and it will get two more major Android OS updates in the future.

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Galaxy Buds 2 could be 20% cheaper and that’s just wonderful

We’re only a couple of days away from Samsung’s Unpacked event. There are quite a few products that the company is expected to unveil at its next event. The Galaxy Buds 2 are also likely to be on the list.

Rumors and leaks about the Galaxy Buds 2 have already revealed almost everything there is to know about the new truly wireless earbuds. There’s now a second report suggesting that Samsung might offer them at a lower price. This will be music to the ears of customers everywhere.

Galaxy Buds 2 price could be cut significantly

An earlier report mentioned that the Galaxy Buds 2 price could be 15% lower than the Galaxy Buds Pro in Europe. A reduction is also expected in other markets with a new report suggesting an up to 20% decrease in the price.

Counterpoint Research is expecting an up to 20% reduction in the Galaxy Buds 2 price compared to the Galaxy Buds Pro. This would put the new wireless earbuds in the $160-$180 range. The lower price could help increase Samsung’s market share in this segment.

Liz Lee, a senior analyst at the market research firm, predicts that if the Galaxy Buds 2 sales go well, Samsung’s market share in the wireless earbuds category could reach a record high of 18% or even higher if the price actually ends up being lower than what’s predicted right now.

Lee also pointed out that Samsung has outpaced overall growth in the $100 and above earbuds segment since the third quarter of 2020. It might see its market share come under threat when the AirPods 3 come out later this year but it’s not like most iPhone owners were ever going to buy a pair of Galaxy Buds.

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