Apple now asking court for another $180 million in damages from Samsung

After battling out its patent infringement lawsuit against Apple for a couple of years Samsung recently decided to pay $548 million in damages to the fruit company, while asserting its right to a refund should any of the judgements be amended or set aside. Samsung has knocked on the door of the United States Supreme Court to get this matter quashed, and while there’s no confirmation yet if the apex court will take up the matter, Apple has put forward...

Dominant engineering culture may prove a hurdle in efforts to revive Samsung’s fortunes in mobile

A new report by Reuters cites “serving and former executives” who claim that Samsung’s efforts to revive its once spectacular profits in the mobile market will be all in vain if the company does not overcome its dominant engineering culture. According to the unnamed sources this culture has defeated many efforts made in the past to develop viable software and service platforms to support the smartphone business. We’ve seen several of Samsung’s services...

Samsung brings in LeBron James for a 12-minute virtual reality ‘experience’

There’s no denying the fact that LeBron James is one of the greatest players that the NBA has ever seen, he has made five straight trips to the finals and bagged two titles which have only added to this star power. Samsung has worked with James in the past to promote its products and it has brought in the NBA great once again, this time around he’s in a 12-minute virtual reality “experience” for the Gear VR. Called Striving for Greatness, the virtual...