Apple now asking court for another $180 million in damages from Samsung

After battling out its patent infringement lawsuit against Apple for a couple of years Samsung recently decided to pay $548 million in damages to the fruit company, while asserting its right to a refund should any of the judgements be amended or set aside. Samsung has knocked on the door of the United States Supreme Court to get this matter quashed, and while there’s no confirmation yet if the apex court will take up the matter, Apple has put forward a demand for an additional $180 million to be paid by Samsung as damages.

In its filings before the U.S. District Court for the Northern District of California, Apple has said that Samsung owes an additional $180 million in interest and supplemental damages, relating to the five devices that Samsung sold after a 2012 jury verdict found the company to be infringing on Apple’s patents. There has been no comment on the latest filing by representatives for Samsung though it goes without saying that won’t accept this latest claim without putting up a fight. Many are now looking towards the US Supreme Court to see whether or not it takes up this matter, it hasn’t heard a case related to design patents in well over 100 years, a decision by the highest court in the land might put this matter to rest for good.

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Dominant engineering culture may prove a hurdle in efforts to revive Samsung’s fortunes in mobile

A new report by Reuters cites “serving and former executives” who claim that Samsung’s efforts to revive its once spectacular profits in the mobile market will be all in vain if the company does not overcome its dominant engineering culture. According to the unnamed sources this culture has defeated many efforts made in the past to develop viable software and service platforms to support the smartphone business. We’ve seen several of Samsung’s services being closed shortly after they were launched, one such service was shut down less than a year after it was launched.

A person claimed to be familiar with the company’s inner workings said that there’s a lot of distrust among top executives who have the authority to implement additional software and services offerings, defining the company’s approach as “It’s still ‘we know how to sell boxes, we sell boxes.” Samsung can argue that the launch of Samsung Pay and Internet of Things platform SmartThings goes to show that it has learned from the past and is now more open to software and services but the question remains whether or not this is going to be enough.

Even though Samsung returned to operating profit growth in the previous quarter after seven straight quarters of decline market analysts still believe that it’s not going to be smooth sailing for the company. It’s believed that Samsung will have to withstand much more pressure in the mobile market in this quarter which have an impact on its balance sheets. Some analysts now predict that whatever changes that Samsung is making to its approach now are perhaps too little and too late, time will certainly be the true judge of that.

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Samsung brings in LeBron James for a 12-minute virtual reality ‘experience’

There’s no denying the fact that LeBron James is one of the greatest players that the NBA has ever seen, he has made five straight trips to the finals and bagged two titles which have only added to this star power. Samsung has worked with James in the past to promote its products and it has brought in the NBA great once again, this time around he’s in a 12-minute virtual reality “experience” for the Gear VR.

Called Striving for Greatness, the virtual reality experience featuring LeBron James shows the athlete’s training regimen, his routine and the level of focus that he needs to maintain his top form. It’s an interesting look at what happens before the players are fit enough to take to the court, and it’s much more interesting to watch it in virtual reality. The 12-minute VR experience is now available through Samsung Milk VR as well as the Oculus Store.

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