
Samsung already provides chips for automotive customers but it’s now simplifying the branding. They’re part of the existing Exynos and ISOCELL brands. Exynos is Samsung’s mobile semiconductor brand first launched back in 2011. ISOCELL is for image sensors and it was launched in 2017. The chips for vehicles will thus be branded as Exynos Auto and ISOCELL Auto.
It has already used the Exynos Auto branding...