Samsung relying on ‘experiential’ marketing to hype its products

Advertising is no longer what it used to be. The emergence of new mediums has challenged creatives to come up with campaigns better suited to these mediums. Online marketing done right can be very lucrative as it offers a greater potential of reaching people far and wide but it’s becoming harder to capitalize on this medium particularly when people are actively blocking ads to improve their online experience. Samsung is aware of this challenge which is why it’s increasingly relying on “experiential” marketing and social media to hype its products, according to Marc Mathieu, chief marketing officer at Samsung Electronics America.

“Marketing used to be about creating a myth and telling it, and now it’s about finding a truth and sharing it,” Mathieu said on the WSJ Media Mix podcast. One of the initiatives that Samsung took was the launch of its massive showroom and event space in New York City earlier this year called Samsung 837. The company describes it as a “technology playground” where potential customers can not only experience its products but also be inspired by them enough to share their experiences on social media. In line with its experiential marketing philosophy, Samsung is leaning on virtual reality to demonstrate its products at various events in a virtual reality environment. Mathieu says that enabling people to experience Samsung’s products in virtual reality makes them very likely to talk about it online and social media. Mathieu further explained Samsung’s marketing strategy on the WSJ Media Mix podcast.

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Galaxy Note 7 ad drops definitive clues straight from the horse’s mouth

The specs of Samsung’s upcoming Note phablet have been published all across the internet, but some folks just want to hear it straight from the horse’s mouth, no more rumors, no more discussion, no more “maybe, maybe not” scenarios.

Well, you won’t get to hear the Galaxy Note 7 specs or features straight from the horse’s mouth, but how about picking up some clues from an ad?

Yep, Samsung has decided to drop some hints and clues as to what the next-generation Galaxy Note will bring to the mobile table, but the Korean giant doesn’t come right out and tell us. Nope, you’ll have to figure out that the new fingerprint sliding and unlock pattern is a new form of fingerprint unlock, that the woman holding a light bulb indicates something of a front-facing flash for the front camera, the sliding of the marker across the pages of a book indicates that there’ll be something of a new highlighting capability integrated within the S Pen, that the phones in water is all about IP68 certification, and that the next number in the sequence (0,1,2,3,4,5, ?) is “No” (the “No” before the “Note”), not what you’d expect.

What makes the Galaxy Note 7 ad wonderful is that it drops clues that are open to discussion. So, take a look at the video below, then let us know what you think.

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Exclusive: Gear S3 has a rotary bezel, will be unveiled at IFA in September

We were the first to exclusively confirm that the Gear S2 smartwatch would have a rotary bezel back in January 2015 and we were proven right when the smartwatch was unveiled later that year in August. There has been a lot of speculation about the Gear S2′s successor but there’s still not a lot to go on right now. We can reveal today that the Gear S3 follows in the footsteps of its predecessor and makes use of a rotary bezel which basically means that Samsung’s next smartwatch is round as well.

Furthermore, we can also reveal that Samsung is going to unveil the Gear S3 smartwatch at IFA. This trade show for consumer electronics takes place in Berlin every year, IFA 2016 will run from September 2-7. Samsung has previously used this stage to launch flagship Galaxy Note handsets but since the upcoming Note will be unveiled on August 2, the Gear S3 just might be one of the major mobile attractions from Samsung at IFA 2016.

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Themes Thursday: Here are the three best Galaxy Themes released this week

Welcome back to Themes Thursday! Samsung has released a whopping 132 themes this week in its Theme Store, but it’s a shame that we’ve been able to like only three of them.

The [Kendi] Mountex and the [Kendi] Vox UI themes are designed pretty well, and they showcase Google’s Material UI design ideology. The Rose theme inspires calmness and sereneness.

If there’s a theme release this week that you think should’ve been mentioned here, please let us know in the comments section below.

[Kendi] Mountex

[Kendi] Vox UI

Rose

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Samsung is planning to launch Tizen smartphones in South Africa

After Samsung’s mild success with the Samsung Z1 in India and Bangladesh, it is planning to launch Tizen smartphones in another developing nation, South Africa. First of these Tizen smartphones in the Samsung Z2, which will be the first Tizen device with support for 4G LTE.

According to a report from ETNews, the Samsung Z2 will be launched in October in South Africa, and in other countries including India, Bangladesh, Sri Lanka, Nepal, Kenya, and Nigeria by the end of this year. This will be Tizen’s entry into the African market. The Z2 will be the first Tizen smartphone to support remote assistance feature.

Countries like Kenya and Nigeria are building their 4G infrastructures, and it’s a good time for Samsung to grow the Tizen ecosystem there. According to some industry insiders, Samsung also wants to use these markets as testbeds for its Tizen-based IoT infrastructure, which will help it expand its IoT solutions to European and American markets.

The Samsung Z2 will come with a remote assistance feature where owners can get live help from the company’s call centers. It is also expected to feature an AMOLED display, 1GB of RAM, and the S Bike Mode, which automatically responds to messages and calls while the user is driving.

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Galaxy Folder 2 receives Bluetooth certification

We’ve known for a while now that Samsung is working on a new Android-powered clamshell smartphone called the Galaxy Folder 2. We first caught wind of the device when components to build the unit were spotted in an import listing two months ago, then four weeks later a batch of prototypes were sent to India for testing and evaluation purposes. Now, however, it would appear that the handset is one step closer to seeing the light of day as it has just received Bluetooth certification bearing the model number SM-G1600.

Unfortunately, we don’t have much to go on with regards to specifications. A recent FCC filing revealed that the Galaxy Folder 2 will sport a 2,000mAh battery, but that’s all we know for sure. Speculation suggests that the device will also pack a 3.8-inch touchscreen, a 1.4GHz Qualcomm processor, 2GB of RAM, 8GB of internal storage (expandable up to 200GB via microSD), an 8MP rear-facing camera and a 5MP selfie shooter. It’s also expected to run Android 6.0.1 Marshmallow skinned with Samsung’s TouchWiz UI straight out of the box.

Are you interested in picking up the Galaxy Folder 2 when it hits the shelves? Be sure to let us know your thoughts in the comments section below.

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Unannounced Samsung tablet spotted in new FCC filing

Earlier today, an unannounced Samsung-branded tablet passed through the United States of America’s official certification authority, the FCC. Unfortunately, the documentation provided in the listing doesn’t reveal much about the slate, other than that it carries the model number SM-P585, and will ship with a plethora of different connectivity options, including WiFi 802.11 a/b/g/n/ac, Bluetooth 4.2 LE, GPS and LTE compatibility for bands 1, 3, 5, 7, 8, 20 and 40.

The render that accompanied the written information in the application also suggests that the SM-P585 will sport an S Pen, which immediately leads us to believe that we’re looking a new model in the Galaxy Note series. In addition, the size of the device in the sketch doesn’t appear to be more than 8-inches, indicating that this is, in fact, a successor to the Galaxy Note 8.0 that launched back in February 2013 and not the next generation Galaxy Note 10.1.

Hit the source link below to view the FCC filing.

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