BTS hits ‘the strange tailor shop’ in hectic Galaxy Note 20 promo

Samsung and mega-popular boy band Bangtan Boys – better known as BTS – have been collaborating on promoting the company’s devices for the better part of this year. But while their partnership started as a fairly run-of-the-mill pairing between a celebrity (group) and a major consumer brand, it evolved into anything but. A couple of unassuming promos hence quickly led to a limited-edition Android flagship, an equally unique pair of wireless earbuds, tens of thousands of pre-orders, countless social media records getting broken again and again.

From there, the Samsung x BTS campaign still managed to keep everyone guessing, touring the Far East and promoting a handful of high-end Samsung smartphones. After a round of laidback and humorous unboxing videos, as well as carefree commentary, this dynamic pairing is bringing us something way more attention-grabbing, choreographed, professionally directed, meticulously edited, and utterly entertaining – not to mention way closer to Jin and Jungkook’s comfort zone than reviewing smartphones. See for yourself:

Samsung x BTS campaign is still keeping everyone guessing what’s next

Besides BTS fan service, this flashy Galaxy Note 20 (Ultra) ad also reminds us the xCloud game streaming service is now at last available globally (well, in countries Microsoft bothered to target) following a lengthy beta testing period.

As for Samsung’s new favorite celebrity collaboration, the company already confirmed BTS will be participating in next week’s unveiling of the Galaxy S20 Fan Edition. Meanwhile, even the original Galaxy S20 line is still riding the momentum of this blockbuster partnership, so it’s highly likely Samsung and BTS continue collaborating for many years to come.

Galaxy Note 20

• Model: SM-N980F
• Dimensions: Bar: 161.6 x 75.2 x 8.3 mm
  
• Display: 6.7 inch / 170.18 mm Super AMOLED Plus
• CPU: Exynos 990
• Camera: 12MP

More specifications

Galaxy Note 20 Ultra

• Model: SM-N985F
• Dimensions: Bar: 164.8 x 77.2 x 8.1 mm
  
• Display: 6.9 inch / 175.26 mm Dynamic AMOLED 2X
• CPU: Exynos 990
• Camera: 108MP

More specifications

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First Galaxy A52 specs reveal details about the camera setup

The Galaxy A50 was one of Samsung’s best-selling smartphones in 2019 and the company followed it up with the Galaxy A51. This year’s variant ended up performing very well too. This is without a doubt one of the best mid-range smartphones that Samsung makes. It’s also an essential device for the company since it sells like hotcakes.

So as you can imagine, Samsung will be hoping for similar results from the Galaxy A52. The company currently has the device in development and while it’s still a bit too soon for leaks, the first Galaxy A52 specs have surfaced and they concern the camera setup.

First Galaxy A52 specs reveal camera details

Samsung has already been registering brand names for its 2021 Galaxy A series and the Galaxy A52 is among them. Like its predecessor, we can expect the Galaxy A52 to be available in both LTE and 5G variants. The Galaxy A51 5G is still the cheapest Samsung 5G phone available in the market right now.

Our friends over at GalaxyClub have discovered these preliminary Galaxy A52 specs. Like the Galaxy A51, it’s also going to have a quad camera setup at the back. The primary camera is going to have a 64-megapixel resolution, an upgrade over the Galaxy A51’s 48-megapixel sensor, and there’s also going to be a macro camera.

This suggests that the Galaxy A52 may not come with a true zoom lens. It’s unclear if the macro camera will have the same 5-megapixel resolution as the Galaxy A51. The details of the wide-angle and depth sensors are not available as yet.

An earlier report has also suggested that Samsung could bring wireless charging to its 2021 Galaxy A series. We can expect more details about the Galaxy A52 specs to surface in the coming weeks. Samsung should unveil these devices towards the end of this year or in the very beginning of 2021.

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SM-F415 manual shows it’s not a camera-centric phone, just a Galaxy M31

You may have seen reports yesterday about Samsung launching a new ‘camera-centric’ Galaxy F smartphone before the end of this month. There has been a fair bit of speculation about this new device, model number SM-F415, that Samsung is working on.

It was initially believed to be the affordable Galaxy Z Fold Lite but there was little to support that theory. This conclusion was reached simply because Samsung uses the letter F for its foldable phones. We later reported that the SM-F415 isn’t a foldable phone, in fact, it isn’t really a “new” device to begin with.

SM-F415 is just a rebadged Galaxy M31

Our sources had revealed to us that the SM-F415 is just the Galaxy M31. We dug up more information on the device and found out that both the Galaxy M31 and this unreleased device have exactly the same specs. Even firmware development has started over at Samsung India for the M31 with SM-F415F as the model number instead of SM-M315F. It’s just confusing and there’s no good explanation why Samsung is doing this.

We have also obtained the user manual for the SM-F415 and that leaves no doubt that whatever this device ends up being launched as it’s going to be nothing more than a rebadged Galaxy M31.

The only plausible explanation for this could be that the SM-F415 is another variant of the Galaxy M31 destined for a specific Asian market. As to why Samsung is doing this, developing a run-of-the-mill basic smartphone under nomenclature usually reserved for its foldables, is anybody’s guess right now.

We’ll continue to keep an eye on this and let you know when more information is available. For now, though, you can forget about a new ‘camera-centric’ mid-range phone. If you really want one, maybe you should check out the Galaxy A51.

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Samsung Galaxy S21 Ultra battery capacity leaks

Now that the Galaxy Note 20 and Galaxy Z Fold 2’s launch dust has settled, leaks related to the Galaxy S21 have started to appear more frequently. We had exclusively reported two months ago that Samsung is working on three Galaxy S21 models. Last week, the Galaxy S21 Ultra’s camera configuration was leaked, and now it is time for the information related to its battery.

According to our friends at GalaxyClub, the Galaxy S21 Ultra (SM-G998) will use a battery with model number EB-BG998ABY. The battery has a rated capacity of 4,885mAh, and Samsung could market its typical battery capacity as 5,000mAh. While the Galaxy S21+ appears to feature a slightly higher battery capacity than the Galaxy S20+, the Galaxy S21 Ultra will continue using the same battery capacity as that of the Galaxy S20 Ultra.

The Galaxy S21 (SM-G991) will come packed with the EB-BG991ABY battery, which has a rated capacity of 3,880mAh. Samsung could market its typical battery capacity as 4,000mAh, similar to the Galaxy S20’s battery. However, that doesn’t mean we won’t see improvements in battery life. The South Korean brand is working on 5nm Exynos processors with higher power efficiency for its next-generation Galaxy S series smartphones. Samsung would also launch Snapdragon 875 versions of the Galaxy S21, Galaxy S21+, and the Galaxy S21 Ultra.

The Galaxy S21 Ultra is expected to come with a 40MP selfie camera and a quad-camera setup at the rear, featuring a 108MP ISOCELL HM2 sensor with a wide-angle lens, a 12MP ultrawide camera, a 10MP telephoto camera with 3x optical zoom, and another telephoto camera with 5x optical zoom. It appears that the company could ditch the 3D ToF sensor from its phones next year.

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Samsung’s share in foldable smartphone market could reach 80% this year

With Huawei struggling due to the trade sanctions imposed by the US government and Motorola not launching competitive products, Samsung is having it easy in the foldable smartphone space. Despite the weak competition, the South Korean smartphone firm is trying hard to improve the quality and features of its foldable smartphones, and as a result, its market share could reach a record high this year.

According to a new report from industry tracker DSCC (Display Supply Chain Consultants), Samsung’s market share in the foldable segment could reach 80% in 2020. Huawei is Samsung’s closest competitor in the segment, and the Mate X2 was expected to be unveiled with an inward folding screen in October, but the restrictions imposed by the US made it hard for the Chinese firm to acquire necessary components. Now, Huawei seems to have postponed the launch.

Samsung could sell up to 4 million foldable phones this year

DSCC claims that the Galaxy Z Flip will be the best-selling foldable phone of 2020. The Galaxy Z Fold 2 and the Moto RAZR are expected to become the second and third best-selling foldable smartphones this year. Ross Young, who heads DSCC, said, “This is higher than previously forecast due to their success along with Huawei’s inability to launch the Mate X2 as a result of U.S. government restrictions.”

Analysts claim that Samsung could sell as many as 4 million foldable smartphones this year, which shows the success of the company’s foldable phone technology. The Galaxy Z Fold 2, which was recently unveiled, has received higher-than-expected pre-orders in South Korea, and Samsung had to postpone the official launch date by a few days.

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Samsung’s mobile processor market share drops in Q2 2020

Samsung has been trying to expand its mobile processor business over the past year, and we’ve seen Exynos processors appear in various Vivo smartphones released in 2020. However, according to a new report, the company’s market share still dropped in the second quarter of this year. Its processors have also been heavily criticized due to higher power consumption and throttled performance.

The latest report from Counterpoint Research claims that Samsung’s share in the mobile application processor (AP) market dropped by three percentage points to 13% in Q2 2020. In the same quarter last year, the South Korean firm’s market share was 16%. Samsung’s market share declined in every region except North America, where its market share increased from 9% to 16%. It was also the top smartphone AP firm in Europe with a 27% share of the market.

Qualcomm is still the market leader with a market share of 29%. However, data showed that the American brand’s market share took a dip of 4 percentage points from Q2 2019. Taiwanese firm MediaTek appears to be breathing down Qualcomm’s next with a market share of 26%, up 2 percentage points from last year. Despite trade sanctions imposed by the US, China’s HiSilicon Technologies ranked third in the list, with a market share of 16%, up 4 percentage points from Q2 2019. Apple and Samsung are tied to the fourth position with a market share of 13%.

The global mobile processor market declined 26% in Q2 2020 due to the COVID-19 pandemic, but 5G adoption is expected to drive the market next year. It is also being reported that the ban on Huawei will turn into a golden opportunity for MediaTek, Qualcomm, and Unisoc.

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Samsung says Galaxy Z Fold 2’s foldable display has world’s smallest curvature

The Galaxy Z Fold 2, which was fully detailed earlier this month, comes with a new and improved foldable screen. It is not only larger compared to the screen used on the Galaxy Fold, but also comes with better screen protection. Now, Samsung Display, Samsung’s display manufacturing arm, has announced that its new-generation foldable OLED panel has the world’s smallest curvature.

According to Samsung Display, the curvature of its new OLED panel is just 1.4R. Its curvature is the lowest among all the curved displays that have been commercialized to date. The company has managed to reduce the curvature even further using proprietary foldable display optimization technologies. It is a 7.6-inch OLED panel with a resolution of 2208×1768 pixels, and it is covered by Ultra Thin Glass (UTG).

When a display folds, its outer layer experiences contraction stress, while the inner layer faces extension stress. This collective stress is called ‘folding stress’, and it can impact the overall structure of the display panel. A lower curvature results in higher stress, so displays folding inwards face higher stress than displays folding outwards. To minimize folding stress, Samsung has used special material for the display, the panel design, and the module assembly to act as a cushion when the screen is folded.

The new foldable OLED panel used in the Galaxy Z Fold 2 has the folding area that is 1.7x the folding area of the Galaxy Z Flip. According to Samsung, the new display can be folded up to 200,000 times, which means it can last for more than five years without any problem. It also received the ‘Eye Care Display’ certification from Switzerland-based testing firm SGS (Société Générale de Surveillance) as its blue-light emission is the lowest in the industry at just 6.5%.

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