New ad highlights Samsung Experience Shops

In this age of online shopping, fewer and fewer people actually leave their house in order to buy things. Unsurprisingly, there is a large contingent of U.S. shoppers that are unaware that Samsung actually has a physical store presence, called Experience Shops. These shops – more than 1,400 of them – come as a result of a partnership with Best Buy dating back to April of last year. With this action, Samsung addressed a serious need of presenting its customers with a location to go for servicing, accessories, and upgrading; all within their local Best Buy store.

This 30-second ad follows a curious, young woman named Maggie whom only wants to get better acquainted with all of the fantastic Samsung products available today. Her quandaries finally lead her to a Best Buy Samsung Experience Shop where a friendly associate helps her with all of her questions and rings her up. Quick, convenient, hassle-free; the point of Samsung’s value proposition is well-made. Hopefully you or the “Maggie” in your life will find a trip to the Experience Shop just as pleasant and informative.

Making appearances in the ad are the Galaxy S5, the Galaxy Tab S 10.5, and the Gear Live. Also noteworthy is the inclusion of Samsung’s partnership with The Hunger Games, where there will be a Hunger Games Movie Pack App released on the 28th. Additionally, the Samsung exclusive Mockingjay trailer will be available in select Best Buy stores this weekend.

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Samsung finally updating the Galaxy S4 LTE-A (GT-I9506) to Android 4.4.2 KitKat

Owners of the Galaxy S4 LTE (GT-I9506), the day you have all been waiting for has finally arrived. Samsung has started pushing out the Android 4.4.2 KitKat update to the international LTE-A-enabled and Snapdragon 800-powered variant of its 2013 flagship. The update is currently going out in the Nordic region (Sweden, Finland, etc.) according to some of our readers, and is available over the air. We expect it will have the same features that we’ve seen on every KitKat update – improved performance, redesigned status bar with white icons, enhanced lockscreen with a camera shortcut and full-screen album art, wireless printing support, newer versions of Samsung apps, and better battery life.

Samsung has ignored the international Galaxy S4 LTE-A for a long time, but it is good to see KitKat is finally arriving on the handset. Of course, you will still need to contend with the phased nature of the update’s rollout, but it shouldn’t be long before it comes knocking on every user’s device.

Thanks to everyone who sent this in!

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A two-minute surfing narrative the way only Samsung can

Samsung’s latest commercial is an exciting departure from the usual examination of features and technical details. Rather than switching between scenarios that showcase a variety of devices, this ad – entitled “Every Day is Day One” – instead follows the lives of people on either end of the surfing skill spectrum. Perhaps an otherwise unnoticed community, surfers of all ages and backgrounds demonstrate the sense of freedom, triumph, and comradery that are innate parts of the sport.

And it is precisely these kinds of values that make up the pillars of Samsung’s design and marketing philosophies. Whenever the products do appear within the story, they do so in an especially natural way – lending the viewer to subtly appreciate how functional a Galaxy S5 can be. But again, the focus remains that Samsung is proud of their partnership with the ASP (Association of Surfing Professionals). When you get out of the way and simply tell a story, you offer a refreshing change of pace as far as tech commercials go.

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تصميم من الخيال العلمي: "آيفون على سكة حديد"

"روسيا 1" (Russia One) هو اسم الترام الجديد الذي تم تطويره في روسيا، والذي ظهر أمام العامة للمرة الأولى في يكاتيرينبورغ. وقد أثار الترام الذي يبدو وكأنه قادم من المستقبل، ويذكّر بالديسيبتيكون ونجم الموت في حرب النجوم، كثيراً من ردود الأفعال الإيجابية على شبكات التواصل الاجتماعي الروسية المختلفة. تمكّن ضيوف معرض التكنولوجيا السنوي INNOPROM، والذي نُظم في إيكاتيرينبورغ (1.400 كيلو متر شرق موسكو) من 9 وحتى 12 من شهر يوليو/ تموز، من الاطلاع على ابتكار الجيل الجديد من الترام روسيا1 (R1) الذي أُطلق عليه اسم "آيفون على القضبان الحديدية" ( iPhone on Rails) .وقد تم تطوير الترام بشكل مشترك مع شركة Uraltransmash (قسم من UralVagonZavod للشراكة العلمية والإنتاجية) ومكتب التصميم التجريبي آتوم. يشبه شكل الترام الجديد فائق التطور، الملون وعديم الصوت قطاراً عملاقاً من الكريستال الأسود أو قطاراً سريعاً من أفلام الخيال العلمي، أكثر مما يشبه وسيلة نقل عام حضرية. وقد أطلق المصنعون على منتجَهم هذا اسم "أول ترام من درجة رجال الأعمال في العالم". أليكسي ماسلوف، مصمم "ترام الفضاء" صرح لـ"روسيا ما وراء العناوين"، قائلاً:" هدفنا هو تغيير موقف سكان المدينة من مفهوم النقل العام نحو الأفضل، وإطلاق مفاهيم جديدة للنقل العام في أنحاء البلاد وحتى في الخارج. ونتنافس حالياً مع عمالقة الصناعة مثل ألستوم، وبومباردييه، وسيمنس". سيبدأ اختبار الترام الروسي الجديد في شباط/ فبراير 2015، كما يُخطَّط لإطلاق برنامج إنتاج واسع في العام 2016. وسيظهر أول ترام من هذا النوع في يكاتيرينبورغ، ثم في أومسك وموسكو ومن ثم في الخارج. تحت غطاء المحرك الاسم الرسمي للمركبة هو "ترام R1 منخفض الأرضية وثلاثي الأقسام". وهذا الترام مجهز بواي فاي، وجي بي إس، ونظام الملاحة عبر الأقمار الاصطناعية، وكاميرات فيديو (بدلاً من المرايا)، ومكيفات هواء. كما تم تجهيزه بلمبات خاصة يمكن تغيير درجات سطوعها بالاعتماد على الظروف المناخية في المدينة. تُصنع أعمدة الترام من النحاس المضاد للميكروبات، وهي مادة فريدة من نوعها تمنع انتشار البكتيريا. كما سيتم تثبيت نظام مدمج من مصابيح الكوارتز لتعقيم عربات الركاب بجميع جوانبها وأسطحها بين ليلة وضحاها، مما يقلل خطر انتقال الأمراض المعدية بين الركاب. ويُعدّ R1 أول ترام مصنّع في روسيا. وقد واجه المهندسون مهمات صعبة من أجل تصميم ترام وفق المعايير الصناعية الدولية، بدءاً من الصفر. فقد صُنّع R1 من مواد أغلبها روسية الصنع. المكونات الأجنبية هي آليات السلامة لفتح الأبواب والوحدات التي تضم عربات الترام إلى بعضها. وقد أوضح نيقولاي كيرنوس، رئيس خط إنتاج الترام في شركة Uraltransmash، أن تصميم الترام المميز يكمن في حقيقة أن لكل عربة (من أصل 8 عربات) محركها الخاص، على عكس الترامات العادية التي يكون لها محرك واحد لكل زوج من العربات. مما يمكّن ترام R1 من إكمال عمله حتى لو تعطلت إحدى العربات.

New Galaxy S5 ad asks iPhone users to stop waiting for big displays

After years of being adamant that the 3.5-inch screen on the iPhone was perfect, Apple made the move to a 4-inch screen on the iPhone 5, which then became the best size for a smartphone in the company’s eyes. This year, no longer in a position to ignore the market trend of consumers of wanting bigger screens on their smartphones, Apple is rumored to be moving to a 4.7-inch display on the iPhone 6. Well, Samsung thinks iPhone users wanting a larger display need to stop waiting and go grab the next best thing, aka the Galaxy S5, and it has posted a new ad on its YouTube channel to poke some fun at its biggest competitor.

It’s quite the short ad, but manages to show off one of the biggest advantages Samsung’s latest flagship has over the Apple device that is a few months away from being launched. It gets the point across, though we’re not sure advertisements are needed to let people know what they’re missing out on with the small-screen iPhones, though it’s always good to put the message across while being able to make fun of the competition, and the ad does that without taking too much of your time.

Check it out below.

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New Galaxy Tab S commercials tout the multitude of benefits that come with a Super AMOLED Display

The Galaxy Tab S is here and has quickly garnered traction as the first true iPad competitor – primarily for its premium build and jaw-dropping display. And even though Samsung isn’t one to shy away from going at Apple explicitly in its advertisements, a recent series of commercials for the tablet mainly compare the Galaxy Tab S and its Super AMOLED display to nameless tablets with LCD displays.

With its 2560×1600 resolution screen providing unrivaled clarity and color accuracy, words do not suffice in expressing the advantages. In these commercials we see how the color range of the Galaxy Tab S is greater than that of any LCD, how the adaptive display is able to process and adjust the viewing experience in order to simplify how you use your tablet, and how the immense contrast ratio can bring your media to life unlike any of its competitors. The message is clear, but like we said, the words don’t do it justice – have a look for yourself.

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Galaxy S5 LTE-A Display shows improved color accuracy

A few weeks after its limited, South Korean release, the display of the Galaxy S5 LTE-A has finally received its first analysis – courtesy of AnandTech. When DisplayMate hailed the Galaxy S5 as having the “best performing smartphone display”, it was hard to imagine what even Samsung could do to build upon this. As it turns out, the 5.1 inch, WQHD Super AMOLED display does indeed improve the clarity – upping the pixel density to a whopping 577 ppi – but offers a more marked difference in color saturation.

Due to the construction of Samsung’s AMOLED displays and its use of the diamond pixel matrix, green subpixels outnumber blue and red subpixels in a 2:1:1 ratio. This has led to users noticing a green-ish tint to the screen and skews the color accuracy on the GS5. Now even though the Galaxy S5 LTE-A features the same kind of AMOLED display, the bump to the 2560×1440 resolution helps in addressing the green-ish tint. Notice below that there is a very real difference in color accuracy between the two handsets.

The Galaxy S5 LTE-A (on the right) offers whiter whites

Aside from this, the increased power consumption of the screen appears to be marginal and with that makes a strong case for Samsung being the premiere display manufacturer. One gripe may be that the global Samsung market is on pins and needles awaiting the point when such a dazzling display will be available to all; here’s hoping that there’s not much more waiting.

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