Samsung appears to have struck gold with the Galaxy S6 and the Galaxy S6 edge as customers around the world clamor to get their hands on the company’s new flagship handsets, and it appears the Gold Platinum color option is particularly performing well. Samsung’s latest smartphone sales data shows that one in four consumers (23%) went for the Gold Platinum Galaxy S6 and S6 edge which is why stock in this color is either sold out or nearly sold out across markets in Europe. The company says that it is having to intensify its production to Gold Platinum just to keep up with demand.
To explain why customers are likely to choose one color over another Samsung tapped British lifestyle psychologist Donna Dawson to explain customers’ color psychology. According to Dawson people who choose gold are “striving for prosperity, financial success and general contentment.” They also tend to be warm, outgoing and appreciate the company of others. Customers who go with green are more likely to be balanced, loyal, hard-working, honest and concerned for others.
“People who choose Samsung’s Blue Topaz as their preferred color are self-confident, fastidious, discriminating, sensitive, exacting, and intuitive,” says Dawson, adding that they long for personal security and need to be loved. Dawson brands people who choose white as their preferred color as status-seeking extroverts who represent honesty, purity and wisdom with a mix of brashness, overconfidence and an open nature. Last but not the least, the psychologist says that black has “always been the color of choice of the loner, rebel or “outsider,” and those who work hard to be recognized for their individualism, independence and their ability to stand out from the crowd.
Does this explain why you picked the color you did for your Galaxy S6 or Galaxy S6 edge? Or maybe you just liked how it looked? Sound off in the comments below.
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