It’s hard to beat Samsung when you’re talking about general availability, and sheer number of options presented. Almost regardless of where you put up, you can walk down to the neighborhood electronics shop and get hold of almost any Samsung phone you wish for. This makes a lot of people believe that Samsung’s general strategy is to ‘make as many products as you can; some are bound to turn out right’. However, the company begs to differ on that. Samsung’s Senior VP, Curtis Sasaki, while speaking to Greenbot, pointed out that he felt Samsung was a ‘long time innovator’.
“Samsung is a long time innovator—just look at the number of patents we filed this year. There are at least a couple of areas that are wide open to developers. With Oculus, for instance, we’re taking a leadership position to kick start this new VR world,” he adds. He went on to speak about the Gear S, which happens to be the Korea-based company’s sixth attempt at wearables. Sasaki, however, still feels that wearables are in infancy, even after the number of iterations companies have gone through on that regard. Speaking of the Gear S, Sasaki added that the device does what customers wanted; Samsung simply listened. “The Gear S, for us, addresses what customers are saying. We’re not learning—we’ve already learned. This is just an iteration based on customer feedback,” says Sasaki.
Samsung’s also believed to be working on its first Tizen-powered smartphone, which is expected to break into the Indian market first to go head-on against the likes of Android One. Upon being quizzed about how Samsung is handling Tizen, Sasaki said “It’s interesting. Most consumers probably don’t care. Most consumers care about whether [a product] meets their price range, whether it has a functionality they need, if it’s reliable, if it breaks, and if it gets support. To me, it’s not about Tizen—it’s about experiences. If we create the best experience, then that’s fine. We don’t have to push Tizen, per se”. To us, that makes a lot of sense.
When the customary ‘what device are you using now?’ was thrown at Sasaki, his response wasn’t far from what you would’ve imagined: “The Samsung Galaxy Note 4. This is probably Samsung’s best ever.”
The entire interview can be read by visiting the source link below.
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