US customers interested in the Galaxy S6 and S6 edge are getting ready to see the two new devices at Best Buy this coming Friday, and, prior to the US announcement, Canada was the only other country whose Galaxy S6 demo units were noted on record. Samsung hasn’t forgotten about its home country, however, which means that the Korean manufacturer has saved the best of its arsenal for its native country.
According to Business Korea, we now know that Samsung looks to open up 1,400 stores in Korea for consumers to test the new devices before they decide to purchase them. Pre-orders have started popping up worldwide, but the GS6 and S6 edge will not appear on the worldwide market for retail store purchase until April 10th. Most consumers will not purchase a device before they try it first, so Samsung wants to appeal to as many customers as possible before expecting them to put down their dollars (or, in this case, won).
The demo stores opened up yesterday (March 23) and will appear in places such as Electronics Land, Hi-mart, Samsung Digital Plaza, and wireless retail stores.
Some Samsung critics see these demo stores as “nothing short of desperation,” but appealing to the consumer hesitancy is one of the best ways to encourage sales. Samsung has done the same thing with its advertising, and demo stores are just another way for the company to flex its marketing muscles.
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