An Oppenheimer analyst has claimed in the investment bank’s letter to its client that Samsung’s current-generation flagship smartphones, the Galaxy S6 and the Galaxy S6 edge, have turned out to be failures. The letter also mentioned that the South Korean smartphone giant’s business is “imploding“.
Samsung managed to ship about 10 million Galaxy S6 devices till now, a million units less than what it managed with the Galaxy S5 last year. However, it’s worth noticing that Samsung managed to ship around 83 million smartphones last quarter, dethroning Apple, becoming the largest smartphone brand in the world during Q1 2015.
When we look at Samsung’s flagship in 2015, the Galaxy S6 Edge, almost all of its differentiators fall back to hardware: a cutting-edge CPU, curved display, iPhone-like metal casing, front area fingerprint sensor, and camera with OIS. At the same time, we see little improvement in Samsung’s software user experience, and no value-added to existing Samsung users who are on prior generations of devices.
- Oppenheimer’s letter to its clients
Read more: Despite Samsung’s success, bias keeps company down
In its letter, the investment bank states that Samsung made a mistake by focussing solely on the hardware of its flagship devices, and that they saw little improvement on the software and user experience front, which appears to be silly. We all know (in fact, every other reviewer and expert accpeted) that Samsung has made huge strides in terms of software with the Galaxy S6 and the Galaxy S6 edge by removing unnecessary features and speeding up the user interface.
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