A recent report from Counterpoint Research suggests that Samsung Z1 sales in India during the second quarter of this year have surpassed the Galaxy S6 sales. This is a pretty impressive feat for Samsung but things might turn in the S6′s favor if they keep up with the marketing campaigns.
With the Samsung Z1 surpassing the Galaxy S6 in terms of sales in India, Samsung still remains the leader in handset and smartphone shipment share. According to Counterpoint Research, Samsung has an 18.7% shipments share in India during the second quarter of this year. It also has a 24.5% smartphone shipments share, a decrease of 3.3% from Q1 2015, when it had 27.8%. Samsung definitely focused their efforts towards marketing this year, which is easily noticeable when you look at various sales reports.
Part of Samsung’s success in India is also owed to the fact that the company manufactures a lot of devices in that region, including the Z1. The Noida facility for instance, which was opened in 1997 is ranked as the #1 Samsung subsidiary in terms of delivering the highest productivity for Mobile, Refrigerator and LED Televisions. With the Note 5 coming up and the Galaxy S6 Edge+ we will likely see an even bigger increase in sales, leaving Samsung the leader of the mobile market.
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