Almost a year after launching the Milk Music streaming service Samsung expanded Milk’s presence over to video last year with a new service called Milk Video, the app was designed to make it easier for users to discover viral videos on their Samsung smartphone. It pulled in content from popular sources like YouTube and Vevo, Samsung also teamed up with the likes of Vanity Fair, Vice, Funny or Die, Cracked, College Humor and more for content. At the start this app was only available for selected handsets before Samsung started pre-loading it on its flagship smartphones. Now though the company has announced that it’s going to shut down Milk Video this November.
The company didn’t really explain the reason behind this decision, writing on the Google Play Store that while it remains committed to providing premium entertainment services, it has decided to end support for the Samsung Milk Video app as of November 20, 2015. It has also informed users that the Milk Video app might automatically disappear from their handsets after an upcoming software update. The move comes after it was reported recently that Samsung’s content and services unit has been through a round of layoffs with Kevin Swint, the executive in charge of its content and service, also leaving the company a few months back.
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