Interbrand releases a list of 100 best global brands every year, and it has released a refreshed list yesterday for this year. As per the brand consultancy firm’s new list, Samsung is the seventh best global brand for 2015, ahead of the likes of Amazon, BMW, and Intel.
When compared to last year’s ranking, Samsung has held its own staying at the seventh place, while Toyota, GE, and Cisco fell down in rankings. Samsung’s brand value is valued at $45 billion by Interbrand, which takes into consideration a brand’s financial performance, it’s ability to influence consumers purchase decisions, and the extent to which it can support premium pricing.
Apple ($170 billion), Google ($120 billion), and Coca Cola ($78 billion) stand at the podium position of this list, and they have been doing so for the past three years. PayPal and Lenovo are the new entrants in this list of 100 global brands on 97th and 100th positions respectively, while Nokia and Nintendo fell out of the list. You can hit the source link to visit Interbrand’s report and see the complete list.
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