Instead of releasing a steady stream of HDTVs that cater to just about every price segment Samsung is focusing more on quality instead of quantity to boost profits from the TV market. Data from market research firm WitsView shows that Samsung Electronics sold 10.9 million LCD TVs in the third quarter, a 3.8% improvement over the previous quarter, but falling short of the 8% growth averaged by other players in this market.
Despite that Samsung’s profitability has improved largely because it continues to effectively market its premium models such as the 55-inch and 65-inch UHD TVs, instead of focusing too much on 30 to 40-inch models that already see a lot of competition from various manufacturers. WitsView data shows that even LG has been following the same strategy, making sure that it’s generating better profits from premium televisions without having to really many models just so it could better compete against other manufacturers in the mid-range segment. Another factor that attributed to improved profits for both companies is the over 10% drop in price of panels which enabled companies like Samsung Display and LG Display to cut costs and further strengthen productivity.
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