In a surprising development, Samsung Electronics Vice Chairman Lee Jae-yong is set to attend the big technology fair in Las Vegas that is CES. The reason why this is surprising is because it is the first time when a Samsung leader has taken part of the fair since 2013. This suggests a pretty important unveiling from the South Korean giant at the event but another reason for the Vice Chairman’s appearance might be finding new business opportunities and focusing on automotive parts.
Lee Jae-yong is expected to lay low during the event in order not to attract the spotlight and so far Samsung Corporate Strategy Office has declined to comment on Lee’s planned trip. What’s interesting is that all senior company executives are also set to unveil new business strategies at meetings during the show. Among other notable presences at the International Consumer Electronics Show are TV chief Kim Hyun-seok, mobile chief Shin Jong-kyun, as well as Kim Ki-nam, head of Samsung’s devices unit, who will be holding some key business meetings during the fair.
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