When Apple unveiled the iPhone 6s and iPhone 6s Plus back in September 2015, the fruit-named company showcased a new feature that enables users to capture 1.5-seconds of video before and after a photo is snapped in order to create a moving image with sound (a feature that is also found on HTC smartphones). However, if a new report is anything to go by, it looks as if Samsung is developing its own live image functionality for its upcoming flagship smartphone, the Galaxy S7.
Samsung’s rival tool is expected to carry the name Vivid Photo and, unlike Apple’s offering, will not include audio playback. Instead, it will produce high-quality moving images. The reason behind this is simple: Sharing. The South Korean company is building its service from the ground up to produce GIFs as opposed to an in-house format, which means that users will be able to export their motion pictures to Facebook, Twitter, Google+ and a plethora of other social networks that support the file type.
Samsung is expected to unveil the Galaxy S7 sometime in February during a dedicated Unpacked event, and it’s perfectly possible that this feature, which only entered testing last week, will not be ready for a public release. If this is the case, we believe that it may be added to the handset shortly after it’s in our hands by way of a software update.
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