Samsung is having problems in selling its smartphones in China. It was the number one brand in the country till 2013, but it was tossed out of top five places after Xiaomi entered the scene. Samsung’s mobile chief DJ Koh is expecting the company to bounce back with the launch of its latest flagship smartphones.
A day ahead of the launch of the Galaxy S7 and the Galaxy S7 edge in the country, DJ Koh said at a press conference in Seoul that he has personally reviewed the company’s operations in China. He expects the company will perform well in the country.
“I visited China because I wanted to find out why we had such difficulties and met with telco executives in Beijing,” said Koh. “Our first customer is the distributors [telcos] because they are the point of contact with consumers. So how much they prepare for our goods is the most important factor in sales.”
“I saw what they were preparing for with S7 and S7 Edge. I saw the stores. Together with our partners, we oversaw the message we wanted to convey to our customers and marketing plans. I came back with the conviction that we will do well in the Chinese market,” he said.
Koh declined to comment on sales target. Xiaomi, Huawei, and Apple are doing well in the Chinese smartphone market. According to ZDNet’s sources, senior officials from the company were summoned to the headquarters multiple times to come up with a strategy to offset losses. The company will be launching Samsung Pay in the country later this month.
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