Samsung showcased three Creative Lab (C-Lab) projects for the first time ever earlier this year at the Consumer Electronics Show 2016. C-Lab is the company’s innovation program that allows its employees to develop their own business ideas. Samsung has announced today that it’s going to showcase three experimental C-Lab projects at South by Southwest 2016. The latest trio of projects includes an app which transcribes hummed melodies into musical scores, a social media platform for collaborative content creation and a virtual reality accessory that enables users to feel the movements of on-screen action.
Hum On! is the app that allows just about everyone to score, arrange and share hummed melodies in just a few minutes. Waffle is the social media platform that enables collaborative content creation, allowing users to add their own perspective to someone else’s content and vice versa. VR accessory Entrim 4D uses a combination of algorithms and Galvanic Vestibular Stimulation (GVS) to synchronize the user’s body with changing movements in the video. All three C-Lab projects will be showcased at Stand 1710 in Exhibit Hall 2 of the Austin Convention Center in Austin, Texas from March 13 to March 16.
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