A new partnership has been formed between the NBA, Samsung, and Twitter. Starting with Game 1 of the NBA finals today, Samsung’s Gear 360 camera will be used to shoot exclusive 360-degree footage of NBA games. Clips shot using Samsung’s camera will then be sent out through the NBA’s official Twitter account, Twitter says that this content will be exclusive to its platform for the entire duration of the series.
Samsung announced and released the Gear 360 camera earlier this year. It’s an easy-to-use camera for recording 360-degree video. Clips posted to Twitter will show up as links on the microblogging network as it doesn’t have native support for 360-degree video. Clicking on the link will take viewers to a separate website where they will be able to view exclusive footage of NBA games shot using the Gear 360, they will be able to click and drag around the scene to view it from multiple angles.
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