Samsung is returning to the Lollapalooza music festival in a big way. Throughout the four-day weekend, it’s going to offer virtual reality experiences, the opportunity to get VIP access to The Galaxy Lounge and much more. Samsung is also going to offer a limited quantity of its Gear 360 virtual reality camera exclusively on-site at Lollapalooza for $349.99, this device still hasn’t been widely released in the US and Samsung says it will provide more information about a proper release later this year.
VR-Palooza is an interactive and entertaining VR experience that Samsung is introducing at the music festival. It will enable festival-goers to live stream musical performances from the Samsung Stage using the Gear VR. Other VR experiences include skateboarding, hot air balloon and 4D VR surfing attractions. Attendees who own Samsung Galaxy handsets will also be given the opportunity to get VIP access to The Galaxy Lounge. It’s located near the Samsung Stages and will feature a series of surprise appearances, pop-up performances as well as the chance to go hands-on with some of Samsung’s newest products. Samsung Pay vending machines will be located in VR-Palooza and they will reward Samsung Pay users with a chance to win festival gear, Samsung products and more.
“We are thrilled to partner with the festival in this unique way, delivering new possibilities in content creation and content consumption through Samsung products, and allowing fans to have a deeper connection to our brand,” said Marc Mathieu, chief marketing officer at Samsung Electronics America.
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