Apple’s iPhone used to have a commanding lead in the Dutch workplace but Samsung has managed to overtake its rival in the Netherlands last year. This, according to a new report from research firm Computer Profile. Its latest survey shows that companies and organizations have increasingly been reducing their reliance on the iPhone and this has played into Samsung’s hand.
Samsung rules the Dutch workplace
Computer Profile interviewed almost five thousand companies in the Netherlands that have at least fifty employees for this report. The data shows that 43 percent of employees had an iPhone back in 2016 while only 34.6 percent had a Samsung smartphone. Over a year later the balance has shifted firmly in Samsung’s favor. More than half of the employees in the Dutch workforce, approximately 48.7 percent, have a Samsung device now. The iPhone has also increased its share but it’s below Samsung at 44.5 percent.
Microsoft’s downfall is said to be one of the reasons why Samsung has surged ahead. One in five business devices in 2015 were from Microsoft which has since given up on its handset business. Redmond’s lost market share has largely been taken up by Samsung, according to Computer Profile analyst Erik van Gurp.
Employers have been moving to bring your own device policies as well since many find equipping all of their employees with iPhones to be a very costly undertaking. This policy lets employees bring their own devices for use on company networks.
Samsung’s Galaxy Note series is particularly aimed at professionals who want to get more done on the go. It will be aiming to extend that lead even further with the launch of the Galaxy Note 9 that’s due next month.
The post Samsung overtakes the iPhone in the Dutch workplace appeared first on SamMobile.
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