Samsung Pay, the Korean giant’s mobile payments service, was first launched in its home country of South Korea and with good reason. It was quickly adopted there by the Samsung faithful. Samsung Pay has seen considerable success on its home turf. It was the top mobile transaction app in October 2018.
The latest data from industry tracker WiseApp shows that Samsung Pay usage in South Korea was up 58 percent in October 2018 compared to the same period last year. It was the most popular financial application for the month with an estimated 10.4 million users.
Samsung Pay was South Korea’s most popular payments app last month
The data comes from a survey of 23,000 Android smartphone users in South Korea. It does not include transactions made through other operating systems such as iOS. Transactions made through services like Naver Pay and Kakao Pay are excluded since they don’t require a separate app.
The number of users relying on this service to make payments on the go has more than doubled from October 2017. A similar survey had revealed that 6.6 million people used Samsung Pay for payments in October last year. The figure stood at 10.4 million in October 2018, a 58 percent surge. Toss, a popular payment app in South Korea, stood second with 4.56 million users in October up almost 2x from 2.25 million last year.
Samsung continues to improve its mobile payments offering through incentives in order to retain users. It’s also gradually expanding the service to more markets across the globe to expand its footprint and user base.
Have you ever tried out Samsung’s mobile payments service? Is it something that you use frequently to make payments on the go? Vote below and share your thoughts about it in the comments below.
The post Samsung Pay usage surges 58 percent on-year in South Korea last month appeared first on SamMobile.
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