Samsung Electronics has announced the grand opening of its Samsung KX experience center in London’s King’s Cross district today. The 20,000-square-foot futuristic showroom is located on the top floor of the Coal Drops Yard shopping complex. Though Samsung made it official today, news about this venture appeared in media reports two years back itself.
The Korean tech giant has similar experience centers in New York, Buenos Aires, Bengaluru, Paris, and other major cities. It builds these massive experience centers to showcase its current and upcoming products and services. However, they go beyond what typical retail stores offer by turning into lifestyle spaces where local culture and technology comes together.
The Samsung KX center has interactive experiences like connected Digital Cockpit for seamless driving, Galaxy Graffiti that tuns smartphones in a virtual spray can, DJ Galaxy platform to learn music, AR experiences, and more. The center also has an in-house Café for refreshments and Support Lounge for those in need of product service.
“With Samsung KX, we are creating a brand-new space for the local community, but we’re going about it in a unique way. This destination will be an incredible blend of local culture, face to face learning and innovation. We have redesigned our brand experience spaces to give consumers what they want – more dynamic, flexible locations where exploration is endless, and Samsung KX is a place where infinite possibilities are made real,” Y H Lee, Global CMO of Samsung Electronics.
Samsung KX will organize workshops and events that visitors can attend to learn new things or just have a good time. For more information about the upcoming events, you can visit the center’s website here.
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