Samsung maintained its leading position in the global smartphone market during the second quarter of 2020 despite a sharp fall in sales. In South Korea, it managed to grow its market share even further, a new report showed earlier today. The company launched the Galaxy S20 series and various Galaxy A series devices in South Korea in Q2 2020.
According to a new report from Counterpoint Research, Samsung’s market share in Q2 2020 improved by three percentage points from Q1 2020 in South Korea to 67%. The report mentions that the company’s market share improved due to robust sales of Galaxy A series smartphone and the Galaxy S20 series. The smartphone market in South Korea improved by 9% compared to Q1 2020 but was still 8% lower compared to Q2 2019.
Apple stood second in the South Korean smartphone market with a share of 19% during the same period. Compared to Q1 2020, the iPhone maker’s market share improved by 1 percentage point in Q2 2020. LG remained in the third spot with a market share of 13%, down 3 percentage points from Q1 2020.
The top three best-selling smartphones in South Korea during the second quarter of this year were the iPhone SE, Galaxy S20+, and Galaxy S20. Half of the top ten best-selling devices were from Samsung’s Galaxy A series. Sales of smartphones priced below $400 accounted for 45%, showing that Korean consumers opted for more affordable phones during the pandemic.
The post Samsung’s smartphone market share grows stronger on its home turf in Q2 2020 appeared first on SamMobile.
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