Foldable phones have become big business for Samsung. It’s the only company that’s selling two different types of foldable smartphones at scale. Samsung has brilliantly capitalized on this first-mover advantage to establish dominance in the market.
As other manufacturers have yet to figure out their approach, Samsung is working on further extending its lead. It wants to more than double its foldable smartphone sales in 2022. Other companies under its umbrella are also taking steps to make that happen.
Samsung’s foldable focus will continue in 2022
Analyst firm UBI Research is forecasting that Samsung Display will manufacture 18 million units of foldable OLED panels in 2022. That’s more than double the 8.1 million units of foldable panels that the company is expected to ship this year.
The display manufacturing arm of Samsung is going to set up more production lines to expand its capacity. Dowoo Insys, a subsidiary of Samsung Display, provides the Ultra-Thin Glass cover that’s utilized for these foldable panels. It’s also going to expand its production capacity to meet the increased supply.
With the yield rate of assembly lines hovering between 80 to 90%, the 8.1 million units that Samsung Display ships this year will enable Samsung Electronics to ship up to 8 million units of its foldable smartphones. The foldable smartphones will thus surge to around 16 million units in 2022.
The increased supply will also enable Samsung Display to sell foldable OLED panels to other manufacturers. Chinese smartphone makers are said to be interested in these panels for their own foldable smartphones. Google and Apple are reportedly considering foldable phones as well but their plans don’t seem to be set in stone yet.
Samsung will obviously release the successors to the Galaxy Z Fold 3 and Galaxy Z Flip 3 next year. It remains to be seen if Samsung will expand the lineup with additional models.
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The post Samsung’s already taking steps to make 2022 the year of foldable phones appeared first on SamMobile.
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