الخميس، 2 يوليو 2015

Samsung goes behind-the-scenes with its ‘Over the Horizon’ brand theme

Regular Samsung smartphone (and tablet) users are no doubt familiar with the Over the Horizon track that comes preloaded on all of the company’s devices (and is the default ringtone.) Over the years, Samsung has used this theme for its marketing campaigns, and even played it at launch events for some of its flagship smartphones. The Galaxy S5 had possibly the most memorable version of Over the Horizon, and with the Galaxy S6 and S6 edge, the Korean manufacturer had the theme recomposed to be more sleek while still keeping the classical orchestral elements of previous versions.

This was clearly done to mirror the futuristic designs of the S6 devices, and Samsung has now come out with a story on how the 2015 iteration of Over the Horizon came to be. Originally composed by Samsung Senior Designer Joong-sam Yun, the latest version of the track was recorded at Ocean Way Studios in Nashville USA, which has contributed orchestral recordings to many famous artists (including country singer-songwriter Johnny Cash and Bruce Springsteen.) Everything was recorded live, and the mixing was done by Al Schmitt – a 21-times Grammy Awards winner who has worked with artists like Frank Sinatra – over at Capitol Studios in Los Angeles.

A 40-piece orchestra was used for the theme, with the six-note piano melody at the beginning and end played by Jamie Christopherson, another well-known musician that has contributed to plenty of movies and video games. Personally, I’ve found Over the Horizon to be an amazing piece of work, especially for a track that comes preloaded on a smartphone, and Samsung’s blog post is an interesting look at how the “familiar uplifting melody” has evolved into its 2015 form.

Hit up the source link below for all the details, and let us know what you think about Over the Horizon!

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