Samsung Electronics has been a major player in LCD TV sales for the last few years, leaving its opponents in the dust, and one factor behind the company’s success can be found in the quality of Samsung TVs over sheer quantity — a principle that Samsung is using to push forward in the LCD TV market. A new report shows that Samsung is still ahead in the LCD TV market, though it is facing stiff competition from rivals.
The latest results from WitsView show that Samsung sold 10.5 million LCD TVs in Q1 2016, outselling second-place LG Electronics with its 7.1 million units along with Sony’s LCD TV sales, but the Korean giant saw its LCD TV sales encounter a 34.4% quarter-on-quarter drop. Samsung is not the only one to experience this, though, as both LG and Sony saw their LCD TV sales decline by 13.4% and 33.3%, respectively.
The companies rising in this market are Chinese companies Hisense and TCL Corp., who saw their shipments rise by 13.8% (Hisense) and 3.6% (TCL), even in a quarter in which LCD TV shipments are down nearly 21%. Samsung has seen its LCD TV sales continue to grow, but the last six months have seen even greater growth from these two rivals.
The Korean giant intends to continue its push ahead in the LCD TV market by releasing 14 Quantum Dot TV models this year and improving picture quality, while its closest LCD TV rival, LG, remains heavily invested in OLED TVs about which Samsung is still skeptical (though invested).
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