There were concerns following Samsung’s decision to recall and discontinue the Galaxy Note 7 that it would have a major impact on the company’s brand value. That doesn’t appear to be the case at least in the United States. An opinion poll conducted by Reuters/Ipsos recently shows that customers in the United States are still willing to purchase Samsung smartphones despite the Galaxy Note 7 fiasco.
The poll was conducted by Reuters/Ipsos in English across all 50 states with 2,375 people with Samsung phones and 3,158 iPhone users were included. It found that existing Samsung smartphone users are as loyal to their devices as iPhone users.
It also revealed that people who were aware of the recall were just as interested in buying another Samsung smartphone as people who weren’t. While it was initially believed that the iPhone 7 stands to gain from the Galaxy Note 7′s demise the data shows that it was actually the Chinese manufacturers who saw the most uptick in business in the previous quarter. The iPhone 7 didn’t really absorb the demand that followed the Note 7′s demise.
27 percent of those who knew about the recall said they would first consider a Samsung device if they were looking to buy a new phone. 25 percent of those who didn’t know about the recall said they’d go with Samsung. The survey also found that Samsung customers are quite loyal to their devices with 91 percent of existing users saying that they would purchase another smartphone from the company compared to 92 percent of iPhone users who have the same sentiments about Apple’s smartphones.
We’ve seen Galaxy Note 7 owners opting to exchange their device for a Galaxy S7 or a Galaxy S7 edge instead of obtaining a refund or going with another manufacturer. This shows that they have confidence in the company and are willing to look beyond the ill-fated flagship.
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